Game Publishers Are Leaving Facebook and TikTok Ads Behind — Here’s Why A seismic shift is occurring in game marketing. Major publishers are quietly reallocating

Why Direct-to-Player Marketing Is the Future of Game Promotion Game publishers face a critical inflection point. Traditional advertising channels are becoming increasingly expensive and less

Why Mobile Streaming Is the Next Frontier for Gaming Income The gaming industry is experiencing a seismic shift. While traditional console and PC gaming dominated

Mobile games lose 77% of users within three days of download. Post-launch churn rates determine long-term success more than initial download numbers. Reducing churn by

Traditional advertising has dominated mobile game monetization for years, but the landscape is shifting. Ad fatigue, privacy concerns, and user experience degradation are forcing indie

App store featuring can transform your mobile game from obscurity to millions of downloads overnight. Featured games receive 750% more downloads than non-featured titles. Store

Closed beta testing represents the critical bridge between development completion and market launch. Research indicates that games with structured beta testing phases achieve 67% higher

Southeast Asia is now the world’s fastest-growing mobile gaming market, with millions of daily active users and a booming play-to-earn ecosystem. But launching a game

Budget constraints don’t have to derail your mobile game launch. While major studios spend millions on marketing campaigns, indie developers can achieve remarkable success through