Why Gaming Studios Should Rethink In-App Advertising in 2025
2025 is forcing a rethink of IAA. Expectations have flipped: experiences must be seamless, and data use must be defensible. With regulation hardening and tools changing quickly, the path forward is to balance ads that add value rather than interruption. Major studios are testing in-game product integrations, units that offer rewards and are interactive, AI-powered […]