Alpha Alert Pt 2. – Unlocking the XFounders Playbook for UA

Go-to-Market is the biggest hurdle for most Web3 projects. So what’s the secret to massive scale? Get an insider dispatch from the elite XFounders Bootcamp as Earnscape’s CEO unpacks their playbook on user acquisition, strategic partnerships, and building momentum with frictionless onboarding.

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After the intense workshops of day 3, Earnscape’s CEO, Steve Wood, has sent us another dispatch from the highly selective XFounders Bootcamp, Season 4. Set in tropical jungles of Bali and powered by the Starknet Foundation, this intensive 30-day residency is catapulting ambitious Web3 projects up and over obstacles. They started out with more Go to Market (GTM) which is famously (or maybe infamously) the single biggest hurdle for most projects facing audience acquisition but Day 4 went further into unlocking the XFounders user acquisition playbook.

Day 4: Identifying the Right User for Massive Scale

Day 4 plunged deep into the mechanics of user success. According to Steve, the sessions focused intensely on product design, user acquisition, retention, identifying target users, and perhaps most unexpectedly, identifying those users “you may not want in your ecosystem at all.” This level of precision exemplifies XFounders’ dedication hammering theory into real-world application.

A major focus of the day was working through the entire user onboarding process. The goal for onboarding is to identify and eliminate every possible friction point that could spoil a user’s experience, create friction, or have them drop out entirely.

For Earnscape, this process is proving to be less of an overhaul and more of a precision tuning mechanism. Steve was able to validate Earnscape’s streamlined onboarding process, which largely requires only a Gmail account login and Google connection, or an OTP for other emails. Critically, Earnscape uses progressive disclosure, only asking for necessary permissions moment by moment, ensuring a seamless journey.

The XFounders Playbook: Mastering Acquisition and Onboarding UX

The acceleration program curriculum emphasizes that GTM requires far more than basic marketing; it demands a revolutionary approach to customer connection. Key strategies being hammered home at the bootcamp include:

Community First Acquisition

Forget broad, shallow user bases. XFounders mentors teach the power of building genuine community engagement before a product even launches. The best practice is to focus on securing “tight knit groups of fans” who believe passionately in the project’s vision. These are your early advocates, your ambassadors. These loyal souls are the ones who stick around when the faint of heart chase after whatever shiny thing blows across the path. However, this isn’t a one-sided deal. That trust has to be earned.  This often involves creating ownership opportunities or other meaningful channels of participation for your community members as a project grows.

Strategic Partnership Driven Growth

XFounder experts like Stacey Ann Pearson, former Head of Web3 at AWS, highlight that partnerships cannot be casual. They have to be a core, consistent part of business development activities, structured to create sustainable revenue and user acquisition channels. That’s worth repeating: sustainable revenue and UA channels. Otherwise those alliances aren’t true partnerships, they’re just flirtations. Building these kinds of lasting, meaningful connections with top tier VCs, partners, and founders is a cornerstone of the XFounders format.

If you haven’t already, surf over to YouTube and bookmark the Startup Warriors Show. Even though season 4 isn’t streaming yet, there’s tons of great content for those not lucky enough to attend in person. For example, this video from Stacey Anne Pearson talking about partnerships.

Onboarding UX: Momentum Building is Everything

The XFounders user acquisition playbook curriculum emphasizes that flawless user experience (UX) is non-negotiable for scaling. The XFounders mentors stress this best practice: start users in the middle of value creation, not at the beginning. This concept of Progressive Disclosure and Momentum Building means helping users achieve quick wins via customizable templates and interactive experiences, even before sign up. This specialized focus on implementing practical solutions in real time aligns perfectly with Steve’s feedback on Earnscape’s already seamless onboarding process.

XFounders is far more than just a bootcamp; it is a transformative experience focused on business, startups, and on both personal and professional growth. Watch this blog and follow on our socials as we continue to follow Steve’s journey to the final Demo Day.

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