How Brands Can Authentically Connect with the Philippines’ Gaming Culture
Key Takeaway The Philippines’ gaming culture is booming, with over 43 million gamers driving one of Southeast Asia’s fastest-growing markets. To authentically connect with Filipino gamers, brands must go beyond generic advertising and focus on community-driven strategies. This means partnering with local influencers, supporting esports events, and creating campaigns rooted in Filipino values like camaraderie […]